RadioTraffic.com Brings Good Karma Midwest Sports Specialist Breaks Multimarket Traffic Problems BY JILL CULLEN Business Manager Good Karma Broadcasting MADISON, Wis. - Good Karma Broadcasting, LLC was formed by President/CEO Craig Karmazin in 1997. At the time it consisted of two stations in Beaver Dam, Wis., and one in Madison. In the next four years, GKB purchased stations in Watertown and Janesville, also in Wisconsin.                                           Next Page    Good Karma Broadcasting has a passion and competence in sports marketing. The first venture was the purchase of WEFL(AM) in West Palm Beach in 2003. The following year GKB entered the largest market in its home state, as Milwaukee's WAUK(AM) became the third GKB sports station in the state of Wisconsin. Two years after, the company entered the Cleveland market with the purchase of two stations.    In 2008, GKB entered the Spanish sports market in Milwaukee with WRRD(AM) and the creation of ESPN Deportes 1510. More acquisitions have followed. Currently we have eight ESPN affiliated stations, including seven in Top 100 markets. Development    What started as a broadcast company has grown into a marketing enterprise with an expertise in digital, mobile, event, radio, television partnerships, sponsorships, and personality endorsements.                                                                                                  Next Page Copyright 2011 NewBay Media (USA), LLC. Reprinted with permission.

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