RadioTraffic Merges Economy, Efficiency Contractor Herds Traffic for Scattered Stations in Texas & Oklahoma BY MONTY NICELY Independent Traffic Contractor Next Page BAKER CITY, Ore. - In 25 years as a radio traffic director, I've used many different kinds of traffic software. For 11 years, I was in customer service and an on-site trainer for a traffic software vendor. Family responsibilities required I move, so I started an independent traffic contractor business. My husband Ken and I do traffic remotely from our home in Oregon for 13 radio stations. Stations save money when they hire us for part time or full time, for data entry conversions, substitute for personnel on vacation or out for emergencies or leave. The station then doesn't have to worry about taxes, vacation or sick time. Stations require that I use software they already have, so I work with five different software systems every day. Remote Traffic One of my long term accounts is the LKCM Radio Group, owner of stations in Texas and Oklahoma. I do traffic for KFWR(FM) in Ft. Worth, plus KTFW(FM), KRVF(FM) and KRVA(FM) in three other Texas markets. LKCM also has four stations in Ardmore, Okla. and one in Frederick, Okla. Those are handled by someone else. Nine stations are in five offices within 100 miles. Save Money In today's economy businesses are looking for ways to cut expense without losing value. Over the last year I have demoed six different traffic systems weighing the plusses and minuses of each. Stations vary in their traffic needs. I found RadioTraffic.com to be a user-friendly software at a great price. The traffic system is able to handle sports to news talk. Reports are easy to create and read LKCM CEO Gerry Schlegel depends on reports to track his stations in all departments.                                                                            Next Page Copyright 2010 NewBay Media (USA), LLC. Reprinted with permission.

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