RadioTraffic Merges Economy, Efficiency
Contractor Herds Traffic for Scattered Stations in Texas & Oklahoma
BY MONTY NICELY
Independent Traffic Contractor
BAKER CITY, Ore. - In 25 years as a radio traffic director, I've
used many different kinds of traffic software. For 11 years,
I was in customer service and an on-site trainer for a traffic
software vendor. Family responsibilities required I move, so I
started an independent traffic contractor business. My husband
Ken and I do traffic remotely from our home in Oregon for 13
radio stations. Stations save money when they hire us for part
time or full time, for data entry conversions, substitute for
personnel on vacation or out for emergencies or leave. The
station then doesn't have to worry about taxes, vacation or sick time.
Stations require that I use software they already have, so I
work with five different software systems every day.
One of my long term accounts is the LKCM Radio Group, owner of stations
in Texas and Oklahoma. I do traffic for KFWR(FM) in Ft. Worth, plus
KTFW(FM), KRVF(FM) and KRVA(FM) in three other Texas markets. LKCM
also has four stations in Ardmore, Okla. and one in Frederick, Okla.
Those are handled by someone else. Nine stations are in five offices within 100 miles.
In today's economy businesses are looking for ways to cut expense without
losing value. Over the last year I have demoed six different traffic
systems weighing the plusses and minuses of each. Stations vary in
their traffic needs. I found RadioTraffic.com to be a user-friendly
software at a great price. The traffic system is able to handle sports
to news talk.
Reports are easy to create and read
LKCM CEO Gerry
Schlegel depends on reports to track his stations in all departments.
Copyright 2010 NewBay Media (USA), LLC. Reprinted with permission.